Fit Radio is the No.1 workout music app in both app stores with thousands of DJ mixes and a multitude of workouts to choose from. Like many successful products that have developed new features over successive years, Fit Radio needed a UX overhaul. This project was that, making sense of a new information architecture, reducing the design patterns to a more practical number to support.
The project also needed a more sophisticated approach to analytics that would enable the team to better understand how users interacted with the product, which meant implementing product analytics over the out of the box basic Google analytics capabilities.
